Does your site actually work the method you would want it to? When it comes to digital marketing, sites are major sellers. However the problem is, there's no way of understanding how efficient your site is without in fact having a comprehensive analysis of the site. And the last thing you want is to lose your marketing money on a website that isn't working, or even worse, works badly!
In order to attract your target market, it takes more than just throwing up a great looking site. You need to provide them with an experience that is not only attractive, but likewise reliable. A site heatmap tracking tool allows you to do just that. Here we take a look, at what it is, how it works, and how we can improve upon it.
Heatmap Tracking is an sophisticated website analytics tool that has been produced to help companies acquire a complete insight into website visitor behaviour. The tool is designed to assist track all elements of website analytics, with features like heatmaps, click tracking, scroll tracking, mouse tracking and keyboard tracking.
The HeatMap Tracking Solution records visitors in real-time and analyzes their every carry on the website, providing precise visitor heat maps, user-behavior & conversion optimization for better user-experience, engagement and sales.
HeatMap Tracking works by quickly added a JS code to site, include a cookie on each and every visitor's computer system, enabling them to be recorded as they engage with the website. Each visitor's session is tape-recorded, consisting of every mouse movement, scroll, click and keystroke, together with heatmaps of their activity as they browse the web page.
Website Heatmap Tracking works by tracking every visitor who checks out the site, creating real-time heat maps and user behavior maps. The heatmaps reveal precisely what each visitor did, where they clicked, how far they scrolled, and when they left the page. The recordings permit website owners to view visitors as they click, scroll, type, and navigate the website, to see what essential actions they are taking, and where they invest the most time. This enables users to see where the visitors stop scrolling, where their mouse relocations, and where individuals click, exposing the precise points where users lose interest and leave.
Site owners can immediately see when, where and why they leave the page. Owners can identify exactly which parts of the page turn them off. They can even see where the visitors look before moving on. The endless information gathered by HeatMap Tracking enables owners to then fix any problem and enhance the site to achieve a optimum conversion rate.
HeatMap Tracking enables you to capture info that's not possible with traditional analytics tools like Google Analytics, which just show the user's behaviour on one page of the website at a time.
For more information click here - Website Heatmap